Hyperlocal, Part 3 of 3: Fleisher’s
by: Zac Shaw • October 5th, 2011
Posted in EMN, Hyperlocal, Mobile
This is Part 3 of our Hyperlocal series. If you missed the introduction to this series, you can read it here.
Fleisher’s – (Disclaimer: we did not design the original Web design, however, we did migrate it from a group of static pages to a WordPress blog and are working on the next generation.) Our latest local project is one that’s got our mouths watering. We’ve recently partnered with Fleisher’s Grass-Fed and Organic Meats, an incredible enterprise dedicated to sustainable (and delicious) sustenance. Their booming business is evident in their recent expansion — they recently opened a prime retail location in Park Slope to compliment their HQ in Kingston. We have partnered with Fleisher’s to provide a variety of digital services, learning how their business works and extending their capabilities with technology. It’s a win-win situation: they get a well-planned digital strategy, and we get a well-fed team!
The process:We started with a full content audit on Fleisher’s existing static site, extracted and catalogued dozens of pages, hundreds of images and thousands of words of copy. Then we replicated the site’s design in WordPress, enabling the client to update their own website, a luxury they had not previously been afforded. Of course, we didn’t just leave the site the way it was, we made numerous tweaks and revisions to clean up navigation and design. We integrated new social and email marketing functionality, and made sure all pages were optimized for search. We migrated their entire Blogspot blog to its new home on their WordPress site, so it could be all be managed in the same place and look nicer to boot. Finally, being the nice folks we are, we sat the staff down for a training session on how to use their new CMS. We’re excited to continue our partnership with Fleisher’s and are already planning the next generation of their website.